Content Making

CHF 485.00 incl. TVA

This training in Geneva is part of the Policy, Advocacy and Diplomacy in Action Workshop series.

If you are exempt from TVA, please contact us at

Date: Saturday, 3 September 2022

Full day with working hours from 09:00 – 12:30 and 13:30 – 17:00

In person training in Geneva

In stock

Turning information into content that directly supports policy outcomes 

Convincing decision makers, whether diplomats, bureaucrats, or colleagues, takes compelling arguments which are best based on sound data or concepts. How can you bridge from a thick report to a two-page brief, two sentence argument or one line clause? What difference can a few words make to a positive, neutral, or negative outcome? How can targeted public or private messaging change a political discourse to result in outcomes that give meaningful action? This training will help participants turn information into content that directly supports advocacy outcomes. Topics covered include tight and logical writing styles, contextual framing, when and how to commission specific content, producing effective advocacy briefs, resolution drafting or amendment suggestions, media releases, strategic social media messages and short speeches and interventions.